Thenewsitelaunchesbuttrafficstaysflat
A fresher look does not explain whether more people found the site or took action. Without a starting benchmark, there is no clear way to judge the redesign.
WebsiteDesign
Designed to be discovered. Built to be useful.
Website Strategy & Development
Search Foundations from Day One
Hong Kong Digital Studio
Designed Around Customer Decisions
Clear Content for AI Search
The Right Platform for the Brief
Interface & Product Thinking
English & Chinese
Website Strategy & Development
Search Foundations from Day One
Hong Kong Digital Studio
Designed Around Customer Decisions
Clear Content for AI Search
The Right Platform for the Brief
Interface & Product Thinking
English & Chinese
Website Strategy & Development
Search Foundations from Day One
Hong Kong Digital Studio
Designed Around Customer Decisions
Clear Content for AI Search
The Right Platform for the Brief
Interface & Product Thinking
English & Chinese
The challenge
Awebsitethatlookssharpbutstaysunseenworkslikeabrochure
A website can launch without a visible problem and still fail to bring enquiries. When nobody checks how visitors arrive or move through it, the cause stays hidden.
Designandsearchsitinseparatesilos
When visual design, content and search planning happen independently, gaps appear between the page people see and the information they are looking for.
Aweakstructurebecomeshardtorepair
Navigation and page purpose are set early. If important topics have no clear home, later fixes can mean reworking the site rather than editing a few lines.
AItoolsstruggletounderstandit
Assistants and search tools need direct, well-structured information. A page made only of abstract slogans gives them little useful detail to interpret.
These choices belong in the plan before visual design begins. That is where our process starts.
Already have a website?
Website Redesign
If you already have a website, we can review its structure, content and editing experience before deciding what needs to change and what should stay.
Whatyoursiteneeds
We plan design, structure and discoverability together from the first page outline.
Found by the right people
We study the questions potential customers search for, review existing visibility and give important topics a clear place on the site. The pages are built around real intent, not aesthetics alone.
Readable by AI tools
Direct answers, meaningful headings and accessible page content help people and search tools understand what you offer. We use common customer questions to shape the copy.
Languages that feel local
English and Chinese versions can be planned for their respective audiences rather than produced as literal copies. The language scope and writing responsibilities are agreed before work begins.
Easy for your team to update
We choose the editing setup around who will maintain the site and how often it changes. A CMS, visual platform or custom front end can each make sense, with a practical handover.
Designed for enquiries
Pages follow the way customers assess a service or product. Contact points appear where the decision happens, and each page gives visitors a clear next step.
BusinessWebsites
Your business, clearly presented.
A corporate site may need to serve customers, candidates, partners and press. We map a route for each audience while keeping the overall message and page structure coherent.
ProductWebsites
Give the product a clear story.
For companies introducing a product, we make the value understandable quickly. Benefit-led pages, relevant proof and useful answers help visitors decide whether it fits their needs.
WebAppInterfaces
Interfaces that make work easier.
Dashboards, onboarding and account flows need clear priorities. We design the screens with the product team and hand over usable design files or a front-end implementation.
CampaignLandingPages
One focused page. One next step.
A campaign or launch page can explain one offer and guide visitors toward one action. It is a practical way to test a message before committing to a larger website.
Who we are
Thestudiobehindthework
ENCHANT CAT Studio is based in Hong Kong and was established in 2023. We connect brand, website and product thinking to make businesses easier to understand online.
We communicate in English and Chinese. For each project, we plan the content around its audience and agree the scope, responsibilities and feedback points before design begins.
A finished website should remain useful after launch. Editing needs, technical handover and possible next improvements are part of the early conversation.
- established in Hong Kong
- 2023 established in Hong Kong
- based in Hong Kong
- HK based in Hong Kong
- English and Chinese
- EN + ZH English and Chinese
Based in Hong Kong. Working with teams internationally.
CaseStudies
Case Study
PARCELFLOW
An ecommerce shipping platform needs to show what it connects, how labels and carriers work and what merchants will pay.
View Case Study
Case Study
Avenlo
Avenlo is a fictional focus and habit planning app. This concept explores a clear landing page and a welcoming mobile experience.
View Case StudyOUR APPROACH
How we work
Every page begins with the questions a visitor brings. We organise the content around those decisions, then design a path that makes the next step easy to understand.
A shared brief records the pages, content, functions and review stages. It gives everyone a practical reference when ideas change during the project.
Brand, writing and interface choices should support the same message. We look at them together so the site feels coherent from the first screen to the enquiry.
The launch plan includes the files, access and guidance needed to keep the site current. Editing responsibilities and ongoing support are agreed before delivery.
A website can be measured and refined after launch. We identify what to watch so later changes respond to real use rather than guesswork.
Threestepstolaunch
A simple path from the first conversation to a reviewed, ready-to-use site.
Bookacall
Tell us what you are building, who it is for and where the current experience falls short. We use that conversation to define the questions worth answering.
Approvetheplan
Review a written scope covering deliverables, milestones, responsibilities and price. We refine the plan together before production starts.
Launch
Design and build move through agreed review points. Before handover, we check the finished pages, key interactions and the launch details with you.
Investment
Projectscope
A focused campaign page and a multi-page website need different amounts of design, writing and development. We price the work against an agreed scope.
The proposal sets out deliverables, review points, timing and what is included. Additional integrations or content work are identified before the project begins.
Included in every build
- Site structure, wireframes and visual design
- Development, launch preparation or a developer handover
- Content and language requirements agreed in the brief
- Search-ready page structure and technical foundations
- A clear route from key pages to the next action
- A practical list of improvements to consider after launch
What moves the price
The main things that shape a proposal:
- Number of pages
- The amount of original design required
- Connections to your existing tools
- Content we write or produce
- Editing and publishing needs
The schedule is agreed around pages, approvals, content and integrations.
How we work
HowsearchandAIshapethebuild
Search planning begins before the first page is designed. We look at what prospective customers need to know, which topics already bring visitors to the business and which questions a new page should answer. That work informs the site map, page purpose and links between related content.
A clear structure is easier to create at the start than repair after launch. Each important topic needs an appropriate page, and visitors need an obvious route from information to action. We decide that architecture alongside the wireframes so the visual design supports it.
Multilingual sites need more than direct translation. English and Chinese audiences may search differently and expect different details. We plan each version's content and navigation deliberately, then specify the technical language signals the site needs.
AI-assisted search puts more weight on clear explanations. We write useful answers in the page itself, use descriptive headings and avoid hiding essential information inside decorative elements. We also review how the business and its category are described online before shaping the final copy.
These considerations are part of the page plan, with the exact research, writing and technical work set out in the project scope.
01 of 03
Start with a project review
What should your website do next?
Tell us what is working, what feels unclear and what you want visitors to do. We can use that as the starting point for a focused project conversation.
FAQs
A focused landing page and a larger website require different amounts of work. Page count, custom design, integrations, language versions and the content we need to create all affect the price. After we discuss your brief, we can put the deliverables and a fixed project quote in writing.
A standard multi-page website is often planned over 8–12 weeks. We aim to share an early design direction near the start, so you can react before the whole site is built. The actual schedule depends on content, approvals and technical scope, and is confirmed in the proposal.
Yes. Search planning is part of the website design process, from reviewing search intent and existing rankings to shaping the site structure and page topics. We can also recommend where enquiries should happen and what content to build next. The depth of research is set out in the project scope; ongoing SEO or paid media are separate services.
GEO is about making your content easier for AI assistants to understand and use when people ask questions related to your business. We can review the questions your audience asks, then organise pages with clear, direct answers and useful context. No particular AI recommendation or ranking can be guaranteed.
We agree the handover before the build starts. It can cover access to the site and its editing tools, guidance for your team, design files and technical documentation where relevant. If you want updates or a new phase after launch, we can scope that separately.
Yes. WordPress can suit a team that publishes regularly; a visual builder can suit a marketing site that changes often; and a custom front end can fit a more specialised experience. We recommend a platform based on editing needs, integrations and maintenance, then define any back-end work separately.
Yes. When both languages are needed, we normally plan English and Chinese together from the start and include both in the agreed project scope. Each version is written and structured for its audience rather than produced as a straight translation.
Yes. We start by reviewing the current pages, content and search visibility to understand what should be kept. That gives the redesign a clear brief and helps us plan the move to the new site without overlooking useful existing pages.
Yes. A larger project may involve several stakeholders, existing brand rules and more approval steps. We can set out responsibilities, review points and handover requirements in the proposal so the design work fits that process.
We usually work to a defined project scope, with room to adjust the engagement to the brief. We agree the goals and deliverables first, then share work at clear review points. Website, product and brand design are our main focus; if a request needs a different specialist, we can discuss the right way to cover it.
Our work brings together website design, digital product thinking and brand identity. We can help shape an early idea, improve an existing experience and carry a design through to a usable handover. For projects aimed at more than one market, we also consider how language and local expectations affect the design.
Yes. ENCHANT CAT Studio is based in Hong Kong, and projects can be planned and reviewed remotely with teams in other markets. We agree the working language, review process and any market-specific requirements at the start.
Yes. We communicate in English and Chinese. We can agree which language to use for meetings, feedback and deliverables before the project begins.
Yes. Handover can include guidance so your team can manage the work, and we can discuss support after delivery. The support period and what it covers are set out in the proposal; a larger redesign or new feature can be quoted as another phase.
Yes. We can prepare design files, specifications and assets for your team, then review the implementation together at agreed points. If front-end development is also needed from us, we can include that in the project scope.
We can plan work for a small founding team or a larger organisation with more stakeholders. The scope, review stages and decision process are agreed around the people involved, so everyone knows what is needed to move the project forward.