Avenlo
A calmer way to plan the day
Focus and habit planning app concept — Avenlo
Concept direction
A concept for turning an ambitious promise into a clear first step: an English landing page, a focused mobile flow and a visual system that connects the website with the app.
The challenge
A focus app needs to feel useful before someone creates an account. Avenlo's concept starts with one clear promise: make the day feel more manageable. The landing page shows a calm first impression and a direct route into the product, while the mobile screen makes the benefit tangible.
A focus flow that feels human
The focus-session screen gives one task the room it needs. A simple timer, a friendly companion and warm photography make the experience feel welcoming. The person and phone in the visual show how the app could fit into an ordinary moment, rather than presenting another crowded productivity dashboard.
One visual system across web and app
The website and app screens share the same quiet colours, rounded shapes and simple language. Visitors can understand the product story on the landing page, then recognise the same patterns in planning, focus sessions and habit progress. This is a proposed interface system, ready to be tested against real user needs.
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